Open to Tippie and non-Tippie majors at the University of Iowa. Launching Fall of 2026.

Required courses (9 credit)

MKTG:4201 – Professional Selling (3): Master the foundations of modern selling: listening, questioning, connection, and trust-building. Includes role-plays, active listening drills, habit development, and first exposure to CRM and AI tools.

MKTG:4200 – Sales Management (3): Develop the time management, interpersonal communication, forecasting, coaching, and AI-enabled analysis skills required to thrive in today’s workplace. You’ll learn how sales teams function, how to motivate performance, and how to balance individual and team goals in a real-world environment.

MKTG:4203 – Advanced Power Selling (3) (new in the Fall 2026): Students level up with advanced discovery, negotiation, multi-stakeholder selling, complex account management, leadership communication, and AI-supported strategy. Includes live projects with partner companies.

Required internship (0 credits)

BUS:3100 – Sales Internship: Students gain hands-on experience working with partner companies across industries. Internships are essential for full-time hiring and prepare students to deliver measurable results.
If a student cannot secure a summer internship, they may complete approved projects through the Strategic Sales Lab, which offers:

• AI-based training tools
• Partner-company simulations
• Remote participation options

Electives (choose any 3 for 9 credits)

MKTG:3104 – Sports Marketing: Explore fan segmentation, sponsorship, ticketing, branding, and analytics within the sports industry.

MKTG:3600 – Product & Pricing: Learn how businesses create and capture value through product design and pricing strategy using real business models.

MKTG:4405 – Sales & Promotion: Study professional selling and promotional campaign planning, execution, and analysis.

MTKG:4410 – Customer Relationship Management (CRM): Use data and analytics to understand customers, measure value, and improve marketing performance.