Marketing is everywhere
Studying marketing means becoming a valuable employee in any industry. Marketing is everywhere, so it's easy for us to find interesting, real-world experience for you. Some students create a social media campaign for a local restaurant, others get to design a brand new website. There's so much to do, so we've narrowed marketing down to five specific concentrations. You have the option to select the one that fits your interests and personality and grow into a stand-out marketer.
Marketing concentrations
Marketing research & analytics
Representing the numbers side of marketing, the marketing analytics concentration gets you ready for working with the big data in business. You'll be able to take marketing research and transform it into something valuable.
Professional sales management
Find your niche in selling with the professional sales management concentration. But you won't just learn how to sell. You'll sharpen your presentation skills and learn the very best way to manage a whole sales team.
Retailing & e-commerce
Retailing and e-commerce is a pretty unique area of study. You'll learn your way around a store through field trips and figure out why stores merchandise product the way that they do. Shopping and dining out will never be the same.
Courses and course requirements
You must take all of the Marketing common required courses (12 s.h.), as well as three elective courses (9 s.h.). In order to earn an optional concentration those three electives would include two specific elective courses per concentration, and one additional elective course (marketing management concentration must take three elective courses). There is a certain order in which these courses must be taken, so make sure you meet with your academic advisor regularly to do academic planning.
Common required courses
- Professional Preparation in Marketing
- Marketing Research
- Consumer Behavior
- Career Preparation for Marketing
- Marketing Management
Common elective courses
- Marketing Metrics
- Marketing Analytics
- Retail Strategies
- Merchandise Management
- Marketing Institute Field Studies
- Integrated Marketing Communications
- Sales Management
- Professional Selling
- Marketing and Sustainability
- International Marketing
- Advanced Marketing Research
- Web Business Strategy
- Contemporary Topics in Marketing
- Field Studies in Marketing
Concentration-specific courses
Marketing analytics concentration courses
- Marketing Metrics
- Marketing Analytics
Marketing management concentration courses
- Marketing management elective
Professional sales concentration courses
- Sales Management
- Professional Selling
Retail management concentration courses
- Retail Strategies
- Merchandise Management