Does the way I write an email matter in getting a job?

Business communications go beyond cover letters. Your goal is to create succinct and effective content where your communication skills are proven by example.

The networking ‘ask’ is an important communication tool throughout your career. Keep these points in mind when reaching out for a new connection:

• Ask for advice or insight, not ‘help.’ Do not assume that a cold contact, or even one where you have a mutual contact in common, will want to drop what they are doing to help, especially if the ‘ask’ is for a job or referral. Relationship building is critical. Think in terms of seeking advice and building trust.
• Use the first part of the email to share who you are and why they might want to connect. Do your homework on the receiver. Include something specific about the receiver and avoid generic
  messages.
• If you have questions that can alert your reader to what you are interested in learning, you may find that potential contacts are more open to meeting. How might their career path influence your career choice? Perhaps you want to pivot to a different industry. What market trends will be important in the next two years? Could they share any advice on courses or experiences you should seek out while you are finishing your degree?
• Close with an ‘ask’ that is respectful of their time. Some will acknowledge they are busy, or it may be a challenging time to schedule due to deadlines or travel. Stay flexible and appreciative. Use virtual meetings to your advantage. Twenty to thirty minutes is a common ask.

It is critical to adapt any version of a communication template to your own POV while keeping it professional. Please note that if you have a mutual connection or were referred by someone else, with their permission, include that name in your email request to meet. It turns a cold lead into a warmer one. Using a compelling subject line is advised.